Three Common Marketing Mistakes and How to Fix Them
A lean economy means many of your competitors have been knocked out of the ring. That’s good news and bad, says Kevin Daum, a New York-based marketing consultant and author of the book, Roar! Get Heard...
View ArticleUse Site Error Pages as a Marketing Tool
At some point, some of your site visitors will likely land on a “404 error” page. Perhaps your server can’t find the web page they’re trying to reach because it’s been moved, deleted or renamed. That...
View Article5 Common E-Mail Marketing Mistakes
E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many...
View ArticleSeven Holiday Marketing Mistakes to Avoid
The holidays have arrived, and you still don’t have a plan for marketing to your current customers or reaching out to new markets. Why do the holidays seem to sneak up on us every single year? As much...
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